Marketing, at its most basic, is the ability to envision, excite, and execute ideas, putting them to work for you. To do this, you need to know your audience as well as you know your own product or service. You need to be able to conceive a plan of action and then realize it. And, sometimes, you need help … the experience and expertise from someone outside your organization. Someone who understands the ups and downs of business. Someone who gets as excited as you do about sharing your story. And someone who can put the very best ideas to work for you.